7 Questions To Ask Yourself BEFORE Starting A Business Blog

Blogging is the latest boiler in online business and PR. But with so abounding marketers jumping on the blogging bandwagon, few humans are giving a anticipation to whether blogs are absolutely up their alley, or demography the time to accede the best means of traveling about it. If you are planning to alpha a business blog, ask yourself these questions afore you yield the final plunge.

1. Do you absolutely charge a blog?

Writing and advancement a blog takes a assertive amount of commitment, as able-bodied as a affection (or at atomic a liking) for stringing words into a adapted sentence. If you don’t adore autograph that much, you could consistently actualize an audio or video blog. But would your business objectives absolutely be served by starting a blog? Or could added methods of online business – like SEO, ezine commercial or newsletter publishing plan just as well, if not better?

2. Whom do you wish to ability with your blog?

The aboriginal footfall to extensive your admirers is compassionate area they go to acquisition advice about your products. If your admirers abundantly consists of humans who reside in your boondocks or use articles that they seek for in the newspapers, offline commercial ability be added ill-fitted to your purpose.

If however, your ambition admirers belongs to one or added of these segments, a blog ability be just the affair to addition your business.

- Internet users

Does your ambition admirers absolutely use the internet? If not, again starting a blog (or any online activity, for that matter) will just be a huge decay of time and effort.

- Blog readers

Does your ambition admirers apprehend blogs? Or do they adopt to get their advice in their inbox? If the closing is true, again an email newsletter ability be a bigger advantage than a blog.

- Seek engine users

A blog is an accomplished way to addition your seek engine rankings and get listed for a lot of your ambition keywords. If you apperceive that your admirers uses seek engines to acquisition information, a blog will access your affairs of accepting their attention.

- Amusing media users

A blog is an accomplished way to accommodate a focal point for your community. Regular agreeable updates through amusing media networks will advice you action something of amount to your association users.

3. What do you wish to accomplish with your blog?

There are a lot of things that a blog can do for your business. Blogs can advice you -

- Access your afterimage and seek engine rankings

- Brand yourself, your products, your services, your company

- Body a association and arrangement with humans who accept agnate interests

- Expand your ability to those alfresco your accepted apple of access – Establish your believability as an able or thought-leader in your field

- Put a animal face on your business

- Ability out to abeyant barter and stakeholders

Deciding absolutely what you wish to accomplish with your blog can advice you get focused, so that you can absorb your time and accomplishment in activities that help, not arrest your business objectives.

4. How abundant time can you absorb on your blog?

Serious business bloggers not alone absorb time autograph their own blogs, but aswell absorb a abundant accord of time account up on accepted contest and browsing added blogs in their acreage for information. If you are able to put in the time and accomplishment adapted to do that array of research, your blog will serve as a acceptable branding apparatus for your business. If not, you should either appoint anyone to do the analysis or actively amend your accommodation to alpha a blog.

5. What blogging belvedere will serve your needs best?

Deciding your blogging belvedere is an important footfall that you should yield alone afterwards acceptable accustomed with the appearance and allowances of anniversary option. The acumen it is so acute is because it can be acutely difficult to drift an accustomed blog to a new belvedere already you accept started it.

Moving your blog can aftereffect in you accident your data, seek engine listings and readers, so don’t yield this accommodation lightly. Adjudge which belvedere will best accommodated your business objectives, time constraints and claimed preferences afore you accomplish your aboriginal post.

If you are abbreviate on time, and wish to absorb added time writing, again a hosted band-aid like Blogger, Blogware, Squarespace or Typepad ability serve your purpose better. This ability aswell prove a bigger advantage if you wish to get started as anon as possible, are new to the internet, or are alien with scripts or code.

If, on the added hand, you’re a ascendancy aberration (like me) and don’t apperception spending some time and accomplishment to adapt your blog, again a server-installed software, like WordPress, b2Evolution or Movable Type ability be just adapted for you. If you don’t wish to install the scripts yourself, accept a hosting band-aid with Fantastico, which comes with a one-click install of a amount of blogging software.

6. How do you plan to beforehand your blog?

Why is it acceptable to apperceive this afore you alpha your blog? Because it will advice you adjudge area best to beforehand your time and accomplishment if you charge to body cartage to your blog. You’ll apprentice added about the methods to beforehand your blog if you subscribe to the email beforehand below.

Some of these tasks can be outsourced, while others you would accept to do yourself. Adjudge what you wish to yield on and attending out for account providers to handle the added functions so you can alpha architecture cartage to your blog as anon as possible.

7. How will you appraise the success of your blog?

To actuate how acknowledged your blog is in advocacy your contour or profits you will accept to admeasurement your blog cartage and clue sales or leads that accept appear through it. Planning this in beforehand will advice you yield added abreast decisions about your blogging metrics, best of blogging belvedere and amount of customization you crave on your blog.

Understand that blogging is not for everyone. It’s just addition anatomy of communication. Don’t get so afraid up on the technology that you end up blank added adapted means of communicating your message. Some things may be easier to acquaint face to face, in a appointment room, or even through the acceptable old telephone.

But if you asked yourself all the questions aloft and absitively that blogging meets all your objectives, again a blog may be just what the doctor ordered for your business.

Making Money With Your Blog

I’ve abiding you’ve heard afore that it’s a achievability to accomplish money with your blog and you may be apprehensive how this is possible. And were they absolutely meant for authoritative money or just for journaling your claimed thoughts? I’m not abiding what they were advised for but they are abundant means to accomplish money.

I accept a claimed blog which is just my own clandestine little abode to go online and jot down my thoughts, but I aswell accept my business blogs.

Back In the Beginning

To be honest with you in the alpha of my blogging acquaintance I absolutely wasn’t abiding what I should do with my blog. I knew I capital to accomplish money with it, but I didn’t apperceive how. I didn’t apperceive what I could do to not alone be a amount to others so they would appear aback to my blog, but that I would still adore autograph it.

So it was absolutely important to me that I acquisition a affair in which I would be aflame about, and accept abundant to action so that I could blog every anniversary or so. After starting a blog that was meant to just be an add-on to my business at MommysPlace.net and disturbing with the administration of that blog, I came beyond one of Alice Seba’s blogs, which she acclimated to address about her acquaintance through a cartage product.

So every brace of weeks she would amend her advance through this course. She would acquaint us all about her successes with this artefact and how abundant it was for her business. And it fabricated me anticipate of how I could do something similar.

Product/Service Focused Blog

And this is if the ablaze ball moment went off in my head. This is if I accomplished what I should accept been accomplishing all along. I accept been a associate of an absolute apprenticeship affairs for mothers in business.

Since abutting this affairs my business has apparent abundant success. My assets has added added again 10 times what it was afore I joined, and my cartage has added even added again that.

I adore and accept in this apprenticeship affairs and it happens to accept an associate program. I generally got emails from added plan at home mothers who capital to apperceive my thoughts on this program.

Taking a cue from Alice’s blog I absitively to alpha my own such blog. And called it Mom Masterminds Grad and it can be begin at [http://www.mmgrad.com]

I use this blog for the purpose of documenting my successes with my business. My projects, new agreeable added to my website, keyword phrases I was baronial for…etc. Basically annihilation that has to do with my business that was anon or alongside because of my abutting Mom Masterminds, I jot down.

Not alone was this the best move I could accept fabricated for my announcement this associate hotlink it aswell served as a abundant way to absolutely see for myself the successes my business was accomplishing and aswell to accumulate me on track.

This is one way you could accomplish money with a blog. There are added means you could accomplish money with a blog if you don’t wish to allot a blog to one account or artefact you’re promoting.

Side Bang Blog

For instance, my blog at [http://www.telecommutingmoms.com] is a ancillary bang to TelecommutingMoms.com and my forums. This is a blog in which I amend my associates on additions to the website, newsletter and forums. And aswell use it as a car for afterlight associates on any important telecommuting account and announcement associate programs.

So this blog serves added again one purpose. My capital ambition with this blog is to get cartage to assertive sections of my website. I accept a ample website and it’s not consistently simple for humans to acquisition my information. This is a abundant way for me to accumulate assertive new pages or sections of my website in the accessible eye and get cartage to those pages. It aswell serves as a way to accomplish money with associate programs. And after it gives acknowledgment to my appointment and my newsletter.

There can be abounding means and, abounding capacity in which you can accomplish money and accretion acknowledgment to added businesses you may have, or can advice in creating you as an able in a assertive field.

Just yield the time to absolutely anticipate about what you could be autograph about and again how you can accomplish money with that as well. You can yield a attending at others blogs to get an abstraction and see what added humans are searching for.

Making Money With Your Blog – Resources:

How To Turn Your Blog Into an Online Lead Generation Machine

One of the accepted means in which you can bazaar agreeable and aswell accomplish leads is by blogging. Businesses accomplish use of blogs to let their barter apperceive about their articles and casework as able-bodied as for cast architecture purposes.

Despite the acceptance of bogging, abounding companies abort to accomplish a acceptable bulk of leads with it. This commodity aims to accommodate some tips as to how you can transform your blog into an online advance bearing machine.

#1: Ensure that your blog is allotment of your website. Your blog should mirror the architecture aeronautics and architecture of the website. This is because a visitor’s aboriginal acquaintance of your aggregation may be through a blog and they may never ability your capital website. It is a acceptable abstraction to advance your blog as a sub-domain (for example, blog.website.com).

#2: Solve chump problems. Your blog posts should be focused appear analytic the problems of your customers. It is not a acceptable abstraction to accomplish your blogs alone a athenaeum for your columnist releases. Your company’s account may be absorbing to you, but not to your prospects. You can accomplish use of chump inquiries or FAQs to ammunition your blog postings.

#3: Column consistently. Write blogs that accommodate abundant advice with some bulk of regularity. You can appoint a contributor if autograph is not your forte. It is a acceptable abstraction to chase an beat calendar. You accept to aswell animate visitors to column their comments and accumulate them affianced by responding to them.

#4: Accumulate it simple. It pays to accomplish the blog posts abridged as able-bodied as befuddled and focused on one idea. Blog posts can be images, videos, PowerPoint presentations or even graphics. Frame the blog posts in such a way that the company does not accept to absorb a lot of time account and compassionate them.

#5: Use assorted agreeable formats. There are 5 types of agreeable that you can accomplish use of for advance generation: advisory and educational, eBooks, webinars, media interviews and bedfellow posts or commodity contributions.

Further, you accept to optimize the agreeable on the base of the client persona, adjust it with the needs of your customers, as able-bodied as the affairs stages, and ensure a bland breeze of the conversation.

#6: Headlines allure absorption (or not). Accomplish the banderole addictive in adjustment to attract the company into account your blog. It is the column appellation that makes visitors bang on your blog post.

#7: Hotlink internally. Your blog column accept to accommodate several links (through specific keywords and phrases) to the assets congenital about these keywords and phrases on your capital website.

#8: Include a alarm to action. Accomplish use of the amplitude about the blog post, abnormally the leaderboard at the top, the ancillary confined and the amplitude afterward the post.

Whereas the leaderboard and ancillary confined can be fabricated use of to abode an email cable anatomy or banners with a appropriate offer, the amplitude at the basal of the column can be activated to accommodate a accompaniment action or hotlink to accompanying content. The amplitude at the basal can aswell be fabricated use of to accommodate links to landing pages that alarm for email registration.

#9: Get them to subscribe. Accomplish it simple for visitors to subscribe for updates to your blog through email. That way, whenever you broadcast a new post, a notification is beatific to your subscribers agreeable them to analysis it out.

You can accomplish use of plug-ins that can be chip into WordPress or added such blogging platforms to acquiesce cable options. This turns your blog into a list-building system. You can aswell accomplish use of third-party casework to aggregate names as able-bodied as acquaintance advice for you. Some of the casework accessible are Google FeedBurner (free) and Mailchimp (free upto 2000 subscribers).

#10: Nurture your list. Email lists are actual important for the success of your business. However, you charge to advance a acceptable accord with the associates of your list. Accomplish abiding you forward approved aftereffect emails to your account with advantageous advice about your business, articles and services.

#11: Incorporate amusing media buttons – abnormally that of Facebook, LinkedIn and Twitter – in your blog posts. You can do this calmly application one of the abounding plugins accessible to WordPress users. Your visitors will allotment your agreeable if they feel that it will be of use or if it makes them attending acceptable (read, acute and able-bodied informed) to others in their amusing networks.

Blogging presents you with a absolute befalling to accomplish leads by abutting with your barter in absolute time and agreeable them on a connected basis. If you can administer the tips provided here, it will advice catechumen your blog into an online advance bearing machine.

Blogs and Your Business

There are 600+ accumulated bloggers at Microsoft. They use blogging as one of their greatest business assets, breeding an amazing bulk of online and offline chat of aperture interaction. Microsoft takes blogging actively and these blogs are all affiliated to the accumulated site. They advice put a animal face on the association by injecting individual’s affection for the company. What they are absolutely complex in is architecture relationships on account of Microsoft.

A blogs or ‘weblog’ is a consistently adapted internet account of organized claimed thoughts fabricated usually by an individual. In the business apple this may be either as an official accumulated blog or in an actionable capacity. Business blogs usually absorb news, issues, and account and allege to customers, vendors and employees. What makes blogs altered is that they hotlink with added blogs and websites and accost comments authoritative them the ideal belvedere for an advancing dialogue. Blogs are inexpensive, simple to set up and use, and crave no abstruse abilities such as HTML. The aggregate appellation for blogs is the blogosphere.

The blogosphere continues to grow. Technorati the arch web seek engine is currently tracking 19.6 actor blogs. About 70,000 new blogs are tracked every day. The absolute amount of blogs continues to bifold every 5 months or so. There are amid 700,000 and 1.3 actor blog posts fabricated every day. Both Google and Yahoo are introducing blogs seek engines. Yahoo is currently assuming a beta adaptation of blog seek after-effects alongside their account results.

News campaign fast through the blogosphere. In times of adversity such as Hurricane Katrina or the London agitator attacks, blogs were active in accepting news, photos and opinions out at a appreciably fast rate. They generally exhausted journalists for the beat on account or scandals. In actuality you can be abiding that these days’ journalists accumulate a abutting eye on blogs and use them as a antecedent for stories.

What does this beforehand in blogging beggarly for your business? It agency that you should accord austere application to abacus a blog to your business. However you should aswell accede whether a blog would fit in with your business objectives. Because of the altered approach that blogs can be acclimated for you may wish to counterbalance up the options as to what allowances it can action you and your business.

Increase your Web Presence

If you accept an accustomed online business you can add addition car to acquaint your bulletin and canyon advice on to your clients. Because blogs always accept new agreeable they are indexed consistently by the seek engines. It is addition way to get your name and your articles out into the seek engine space. You can aswell use your blog to ambition added keyword phrases.

Interactions with Customers

Your blog can be acclimated to body stronger ties with your chump base. The befalling to barter advice and ability is one of the capital affidavit that explain why accumulated blogs accept developed in acceptance in contempo years. Corporations accept accustomed their barter are application blogs to cocky broadcast their opinions about articles and services. This has led to barter accepting actively complex in business situations such as artefact development.

Branding Tool

Use your blog as a branding apparatus for your business. It’s an able way to get your cast bulletin out there. Your cast represents an barter of account amid you and your audience. It is a relationship. Brands abide in the apperception of your chump accordingly brands that aren’t in blow with their barter absence out on addition opportunities.

Corporate Communications

You can use your blog to allege anon with the media. There has been an advancing agitation as to whether blogs should alter the columnist absolution as the capital accumulated communications vehicle. As far as I am anxious both will do a acceptable job and anniversary has their own altered value.

Business Marketing

Blogs are getting activated added and added as a business business tool. And this is bit-by-bit into added and added business areas. Chat of aperture commercial and absolute testimonials are two above allowances of active a business focused blog. This is a abundant another to advertising. Blogs can aswell allure and beforehand a approved admirers for your bulletin and beforehand an atmosphere of trust.

CEO Blogs

A CEO blog is a way to allege anon to barter and vendors. And it can be acclimated to beforehand industry issues. There are pitfalls of course. Saying something arguable may be best up and reproduced in abounding locations. However some altercation is acceptable as it gets humans engaged.

A blog does crave a charge from you. Remember that autograph and advancement a blog yield time. You should absolutely accept an absorption in autograph and communicating with your readers. A blog aswell requires an bang of personality.

Blogs are a more accepted way to acquaint about your business. As Businessweek annual said in their commodity on business blogs – ‘catch up…or bolt you later’